Abacast Raises $500,000 for Accelerated Expansion
Participating Investors Include Existing Shareholders and New Strategic Investors; Veteran Digital Media Executive Rob Green Named CEO
CAMAS, WA–(November 11, 2010) – Abacast, Inc. (www.abacast.com), a provider of online radio monetization and streaming media solutions, announced today the completion of a $500,000 convertible debt financing. Investors include a combination of existing shareholders and new strategic investors. The company will use the funds to expand its engineering and sales teams, accelerate product development, develop additional partnerships, and increase marketing initiatives.
In addition, the company has hired veteran digital media executive Rob Green as its CEO. Mr. Green, a former executive at Nine Systems (acquired by Akamai) and Group Business Development Manager at Microsoft in the Digital Media Division, had been serving as interim CEO and is a member of the Abacast Board of Directors.
“Increasing digital revenue is the number one request we receive from our customers,” said Rob Green, CEO. ”This funding helps us accelerate the release of new revenue generating products and partnerships. Abacast’s digital radio platform stands out as an integrated solution enabling terrestrial and Internet broadcasters to reach huge audiences across many devices and do so profitably. We’re thrilled to have such strong support and look forward to continue rapid growth.”
Radio political ad revenue is expected to reach approximately $560 million: SNL Kagan Analysis
According to a new study from SNL Kagen, the hot midterm race could spell big advertising gains for broadcasters.
Although TV stations will receive the lion’s share of ad dollars, SNL Kagan indicates that radio will also benefit as political campaigns tighten TV inventory in the fourth quarter. Radio political ad revenue is expected to reach approximately $560 million.
SNL Kagan Analyst Tony Lenoir notes: “In 2010, we expect that the combination of political unrest, high-profile congressional and gubernatorial races, and the Jan. 21 Supreme Court ruling that struck down certain laws restricting corporate and labor contributions to campaigns will lead to a political ad revenue treasure trove for broadcasters.”