Radio political ad revenue is expected to reach approximately $560 million: SNL Kagan Analysis
September 28, 2010
According to a new study from SNL Kagen, the hot midterm race could spell big advertising gains for broadcasters.
Although TV stations will receive the lion’s share of ad dollars, SNL Kagan indicates that radio will also benefit as political campaigns tighten TV inventory in the fourth quarter. Radio political ad revenue is expected to reach approximately $560 million.
SNL Kagan Analyst Tony Lenoir notes: “In 2010, we expect that the combination of political unrest, high-profile congressional and gubernatorial races, and the Jan. 21 Supreme Court ruling that struck down certain laws restricting corporate and labor contributions to campaigns will lead to a political ad revenue treasure trove for broadcasters.”
Advertisement
Categories: Internet Radio, Streaming Radio Revenue, Streaming Video
